"The vyshyvanka not only speaks of its Ukrainian origin but also of the particular region in which it was made. The knowing eye could detect where a person hailed from by the clothes on their back. Embroidery is thus an important craft within Ukraine and different techniques exist to suit local styles with their own particular patterns and colours. Traditionally, the thread was coloured according to local formulas using bark, leaves, flowers, berries and so on. In this way, the local environment is literally reflected in the colour of the embroidery."
— JJ Gurga, Echoes of the Past: Ukrainian Poetic Cinema and the Experiential Ethnographic Mode
During Paris Fashion Week 2015, Ukrainian fashion designer Vita Kin was featured in Vogue magazine ] and Harper's Bazaar for introducing vyshyvankas as modern Bohemian Style design designs that attracted fashion icons like Anna Dello Russo, Miroslava Duma, and Leandra Medine.
In its US May issue Vogue wrote that the vyshyvanka has "made waves far past the Eastern European country". The Times of London declared it "this summer's  most sought-after item of clothing", soon following was the New York Times who advised readers to stock up on this "top of summer" fashion. French actress Melanie Thierry wore a vyshyvanka at the 2016 Cannes Festivall. Queen Máxima of the Netherlands wore a vyshyvanka dress when visiting the 2016 Summer Olympics.